The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill is seeking a strategic partner to acquire the exclusive Master License for the MENA region or specific territories within it. This is an opportunity to bring an authentic Mediterranean casual-dining franchise to one of the world's most commercially dynamic regions, where major development projects, cultural affinity with Mediterranean food, and new business creation are generating enormous demand for quality dining experiences.

The Great Greek's corporate systems and international communications operate in English, which is widely used in MENA business environments. The Master Licensee's leadership team should include strong English proficiency. Local-language operations with customers and franchisees are naturally expected.

About The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill is a fast-casual Mediterranean restaurant franchise with 80+ locations worldwide. Founded by 3rd-generation restaurateurs, the brand brings Mediterranean culinary authenticity to accessible casual-dining format.

The brand is part of Big Flavor Brands and UFG (1,600+ franchise locations in 60+ countries). In the MENA region, The Great Greek aligns with cultural and culinary affinity for Mediterranean food while offering professional franchise systems and operational excellence that match the region's preference for quality international brands.

The Master License opportunity: building at regional scale

A MENA Master License gives you exclusive rights to develop The Great Greek across a defined territory within the region. Depending on the scope of the agreement, this could encompass a single country or a group of countries. As Master Licensee, you serve as The Great Greek's official representative, opening flagship locations and building a franchise network.

Revenue streams include profits from your own locations, franchise fees from franchisees, and ongoing royalty income. The MENA region's pace of commercial development, cultural affinity with Mediterranean cuisine, and expanding F&B sector mean the addressable market for quality Mediterranean casual dining is substantial.

The Middle East & North Africa (MENA) opportunity

The MENA region is experiencing rapid commercial and economic development. Vision 2030 in Saudi Arabia, ongoing development in the UAE and Qatar, and growing business sectors across North Africa are creating demand for quality dining at every level. Cities like Dubai, Riyadh, Doha, Abu Dhabi, Cairo, and Casablanca are hubs of construction, retail expansion, hospitality, and business development.

Critically, MENA consumers have deep cultural and culinary affinity for Mediterranean food. Mediterranean cuisine is not foreign to the region—it is part of the cultural and culinary landscape. This cultural affinity creates immediate consumer resonance for The Great Greek's authentic Mediterranean positioning.

The region's economic diversification away from hydrocarbons is creating thousands of new businesses annually in retail, hospitality, entertainment, and professional services. Affluent MENA consumers and expatriate business communities expect quality international dining options. For a well-connected partner in the region, the opportunity to build The Great Greek alongside this wave of economic development is substantial.

What this Master License delivers

• Exclusive development rights within a defined MENA territory, potentially spanning multiple countries
• A market aligned with major government-led economic development and diversification programs
• Multiple revenue streams from flagship locations, franchise development, and ongoing royalties
• Deep cultural and culinary affinity with Mediterranean food in the MENA region
• An internationally recognized quality brand that aligns with regional preference for proven global franchises
• Comprehensive training at UFG headquarters, plus on-site launch support in your territory
• Proprietary culinary systems and operational infrastructure
• The backing of a franchise organization with experience operating across the MENA region

Your role as Master Licensee

• Develop and execute a market growth plan aligned with commercial development in your MENA territory
• Open flagship The Great Greek locations in key commercial, business, and hospitality hubs
• Adapt menu and service offerings to local dietary customs while maintaining The Great Greek's Mediterranean brand identity
• Recruit franchisees through relationship-based business development appropriate to the region
• Build supplier relationships that deliver Mediterranean cuisine standards while leveraging local sourcing advantages
• Adapt marketing and client relationship approaches to regional business culture and consumer norms
• Maintain The Great Greek brand standards and culinary quality across all locations

Who this opportunity is for

The ideal partner for MENA is a well-established hospitality or F&B holding company with strong relationships across the regional commercial and business landscape. In the MENA context, the Master Licensee is typically an organization with existing investments in commercial services, real estate, retail, hospitality, or food service, with the relationships and credibility to open doors with government entities, developers, investors, and corporate decision-makers. Access to capital, a trusted reputation in the market, understanding of local business customs and regulatory environments, and the organizational structure to support multi-market operations are defining qualities. The Great Greek provides full operational and technical training.

Training and support

Training begins at UFG headquarters in West Palm Beach, Florida, covering operations, culinary standards, supplier management, franchisee recruitment, and brand positioning. UFG then provides on-site support during your initial MENA market launches. Ongoing support includes proprietary culinary systems, regional supplier relationships, marketing resources, strategic expansion guidance, and regular communication with the international team. UFG has operated franchise brands in MENA for years and understands the region's business customs, regulatory landscape, and commercial rhythms.

Take the next step

If your organization has the market relationships, commercial infrastructure, and capital to develop The Great Greek across MENA, we invite you to request our Master License Information Pack or arrange a confidential discussion about available territories.