Secure Exclusive Rights to Develop The Great Greek Mediterranean Grill Across MENA
The Great Greek's corporate systems and international communications operate in English, which is widely used in MENA business environments. The Master Licensee's leadership team should include strong English proficiency. Local-language operations with customers and franchisees are naturally expected.
About The Great Greek Mediterranean Grill
The Great Greek Mediterranean Grill is a fast-casual Mediterranean restaurant franchise with 80+ locations worldwide. Founded by 3rd-generation restaurateurs, the brand brings Mediterranean culinary authenticity to accessible casual-dining format.The brand is part of Big Flavor Brands and UFG (1,600+ franchise locations in 60+ countries). In the MENA region, The Great Greek aligns with cultural and culinary affinity for Mediterranean food while offering professional franchise systems and operational excellence that match the region's preference for quality international brands.
The Master License opportunity: building at regional scale
A MENA Master License gives you exclusive rights to develop The Great Greek across a defined territory within the region. Depending on the scope of the agreement, this could encompass a single country or a group of countries. As Master Licensee, you serve as The Great Greek's official representative, opening flagship locations and building a franchise network.Revenue streams include profits from your own locations, franchise fees from franchisees, and ongoing royalty income. The MENA region's pace of commercial development, cultural affinity with Mediterranean cuisine, and expanding F&B sector mean the addressable market for quality Mediterranean casual dining is substantial.
The Middle East & North Africa (MENA) opportunity
The MENA region is experiencing rapid commercial and economic development. Vision 2030 in Saudi Arabia, ongoing development in the UAE and Qatar, and growing business sectors across North Africa are creating demand for quality dining at every level. Cities like Dubai, Riyadh, Doha, Abu Dhabi, Cairo, and Casablanca are hubs of construction, retail expansion, hospitality, and business development.Critically, MENA consumers have deep cultural and culinary affinity for Mediterranean food. Mediterranean cuisine is not foreign to the region—it is part of the cultural and culinary landscape. This cultural affinity creates immediate consumer resonance for The Great Greek's authentic Mediterranean positioning.
The region's economic diversification away from hydrocarbons is creating thousands of new businesses annually in retail, hospitality, entertainment, and professional services. Affluent MENA consumers and expatriate business communities expect quality international dining options. For a well-connected partner in the region, the opportunity to build The Great Greek alongside this wave of economic development is substantial.
What this Master License delivers
- Exclusive development rights within a defined MENA territory, potentially spanning multiple countries
- A market aligned with major government-led economic development and diversification programs
- Multiple revenue streams from flagship locations, franchise development, and ongoing royalties
- Deep cultural and culinary affinity with Mediterranean food in the MENA region
- An internationally recognized quality brand that aligns with regional preference for proven global franchises
- Comprehensive training at UFG headquarters, plus on-site launch support in your territory
- Proprietary culinary systems and operational infrastructure
- The backing of a franchise organization with experience operating across the MENA region
Your role as Master Licensee
- Develop and execute a market growth plan aligned with commercial development in your MENA territory
- Open flagship The Great Greek locations in key commercial, business, and hospitality hubs
- Adapt menu and service offerings to local dietary customs while maintaining The Great Greek's Mediterranean brand identity
- Recruit franchisees through relationship-based business development appropriate to the region
- Build supplier relationships that deliver Mediterranean cuisine standards while leveraging local sourcing advantages
- Adapt marketing and client relationship approaches to regional business culture and consumer norms
- Maintain The Great Greek brand standards and culinary quality across all locations
Who this opportunity is for
The ideal partner for MENA is a well-established hospitality or F&B holding company with strong relationships across the regional commercial and business landscape. In the MENA context, the Master Licensee is typically an organization with existing investments in commercial services, real estate, retail, hospitality, or food service, with the relationships and credibility to open doors with government entities, developers, investors, and corporate decision-makers. Access to capital, a trusted reputation in the market, understanding of local business customs and regulatory environments, and the organizational structure to support multi-market operations are defining qualities. The Great Greek provides full operational and technical training.Training and support
Training begins at UFG headquarters in West Palm Beach, Florida, covering operations, culinary standards, supplier management, franchisee recruitment, and brand positioning. UFG then provides on-site support during your initial MENA market launches. Ongoing support includes proprietary culinary systems, regional supplier relationships, marketing resources, strategic expansion guidance, and regular communication with the international team. UFG has operated franchise brands in MENA for years and understands the region's business customs, regulatory landscape, and commercial rhythms.Take the next step
If your organization has the market relationships, commercial infrastructure, and capital to develop The Great Greek across MENA, we invite you to request our Master License Information Pack or arrange a confidential discussion about available territories.The Great Greek Mediterranean Grill Inks Master Franchise Agreement for Guyana and Seven Caribbean Countries
Multi-unit KFC and Pizza Hut franchisee will oversee the brand’s development throughout the region
The Great Greek Mediterranean Grill®, an award-winning Mediterranean fast casual franchise, announced today that it has signed a master franchise agreement with the Beharry Group to establish the brand’s presence in Guyana and seven countries throughout the Caribbean including Antigua, Bahamas, Barbados, the Dominican Republic, Jamaica, Suriname, and Trinidad and Tobago.
The Beharry Group is a distinguished international conglomerate headquartered in Guyana with interests in commercial and merchant banking, manufacturing, insurance, stock brokerage, automotive distributorship, and quick service restaurants. Helmed by Guyana native and chairman Suresh Beharry, the company was established more than 80 years ago, has over 4,000 employees, and manages a line of products sold throughout the Caribbean region.
Suresh Beharry and the Beharry Group are successful Yum! Brands multi-unit franchisees with a portfolio that includes 12 KFC® and 10 Pizza Hut® franchises, with six more units in active development. The Great Greek Mediterranean Grill is the company’s first foray into the fast casual space.
“I had the pleasure of trying The Great Greek Mediterranean Grill while on a trip to South Florida and immediately fell in love with the brand,” said Suresh Beharry. “After years of operating quick service concepts, we saw an opportunity to diversify our portfolio with a fast casual brand that brings something different to the Caribbean market. Mediterranean cuisine is increasingly popular around the world, and we believe that same demand exists across Guyana and the wider Caribbean. The Great Greek allows us to tap into a clear gap in the market while introducing a dining experience that blends high-quality food with the speed and convenience today’s guests expect.”
The Beharry Group is kicking off their development of The Great Greek Mediterranean Grill with a restaurant in Georgetown – Guyana’s capital and largest city – expected to open later this year. The company plans to develop additional restaurants in the future and will bring on franchisees to expand The Great Greek’s presence in the other seven countries.
“We are thrilled to welcome Suresh Beharry as our master franchise partner for the Caribbean,” said Bob Andersen, President of The Great Greek Mediterranean Grill. “Suresh brings a deep passion for The Great Greek brand and a strong commitment to building long-term success – not only for the concept itself, but for the future franchisees who will grow alongside it. As a life-long resident of Guyana with extensive business relationships across the region, he is uniquely positioned to introduce The Great Greek to the Caribbean and lead the brand’s expansion in this exciting new market.”
The Great Greek Mediterranean Grill is a better-for-you, premium fast casual concept delivering fresh, cooked-to-order Mediterranean cuisine with the friendliness and attention to detail of full-service hospitality. Its menu champions authentic Mediterranean recipes featuring high-quality ingredients, including freshly prepared proteins, house-made sauces and dips, and vibrant vegetables, allowing guests to enjoy flavorful meals without compromise.
About The Great Greek Mediterranean Grill
The award-winning Great Greek Mediterranean Grill® is a leading franchise within the Greek, Mediterranean, and Middle Eastern fast-casual restaurant industry, offering a vivacious and flavorful menu inspired by foods in the Mediterranean diet. Every dish is made fresh, in-house from authentic recipes passed down generation after generation. Co-founded by two culinary trained, third-generation restauranteurs, Nick A. Della Penna and Trent Jones, The Great Greek Mediterranean Grill is an affiliated brand of United Franchise Group™, a globally recognized leader in franchising, within the United Franchise Group’s food division, Big Flavor Brands™.
About Big Flavor Brands
Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. From fast-casual restaurants with authentic third-generation recipes like The Great Greek Mediterranean Grill®, to specialty concepts like the grazing innovator and charcuterie board caterer Graze Craze®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of United Franchise Group™, which is comprised of innovative concepts pushing the boundaries with an unwavering commitment to quality, variety, and the pursuit of joyful eating.
