For any investor looking to dip their toe into the franchising world in the MENA region for the first time, it is necessary to undertake extensive research before proceeding with any legal agreements or financial decisions. You must ensure that you are up to speed with the both the legal and financial requirements of different countries in the MENA region before entering into any sort of franchising agreement.
Even outside of legal frameworks and financials, you must also understand the culture of the region you want to operate in so that you can easily hire staff and integrate smoothly with the local community.
It is crucial to note that opening a franchise in the MENA requires careful planning and research which means you must make use to the available resources to ensure your franchise journey is a success
Here are several resources available to find information on starting a franchise in the Middle East and North Africa (MENA) region:
Franchise Associations:
One of the most helpful resources when thinking of investing in a franchise is the country's respective Franchise Association. These are membership organisations made up of franchisors and franchises that work independently support and promote franchises. There are several franchise associations in MENA, such as the Middle East and North Africa Franchise Association (MENAFA), which provides information on franchising in the region, including legal and regulatory issues, and hosts events and training programs for franchisors and franchisees.
Government Agencies:
Many countries in MENA have government agencies dedicated to promoting foreign investment and supporting business development. These agencies can provide information on the legal and regulatory framework, investment incentives, and other resources for starting a business or franchise in their respective countries.
Industry Events and Exhibitions:
Attending online or in-person industry events and exhibitions, such as the The Global Franchise Market Dubai UAE or the Saudi Franchise Expo, can help establish contacts with potential partners and investors while also giving you a taste of the available franchises in that country or region.
Local Business Consultants:
Working with local business consultants is highly recommended as a consultant can offer valuable insights and advice into the local business environment and help navigate the legal requirements for starting a franchise in MENA.
Franchise Directories:
There are several online directories of franchise opportunities in MENA. Aside from Franchise Direct, there are other portal such as Franchise Arabia and Franchise Middle East, which provide listings of suitable franchise opportunities on offer across the region.